Will Kesling Senior UX Lead/Manager picture

Hello there, I'm Will Kesling, an accomplished Senior UX Manager with a knack for cross-team collaboration, continued learning, and UX mentorship.

I'm currently a Senior Manager, Service Design (US) for TD bank.

Senior Manager, Service Design (US) TD June 2022 - Current
UX UI Design Lead KeyBank May 2021 - June 2022
UX UI Designer Mile Two Aug 2020 - May 2021
Senior UX UI Designer KeyBank Apr 2018 - 2020
Senior UX Architect Macy's Dec 2016 - Apr 2018
Associate Professor Cleveland State University Aug 2016 - Dec 2016
Senior UX Designer LeanDog Software May 2013 - Nov 2016
Lecturer Cuyahoga Community College Jul 2012 - May 2013
More Experience on LinkedIn


Discover & Understand

Humans never act alone when trying to achieve a goal. There is always an integration with their environment. A proper discovery process allows for an exploration of this pairing.

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  • User interviews &/or observations
  • Subject matter expert interviews
  • Literature/publication review
  • Competitive analysis
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  • Goal means decomposition
  • Problem characterization
  • Scenarios
  • Data analysis
  • Personas
  • Hypotheses

Design & Validate

Align on understanding, hypotheses, and project goals. Collaboratively Create representation and get user feedback. Mitigate as much risk as possible before development.

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  • Process flow
  • Journey maps
  • Sketches
  • Prototyping
  • Design thinking workshops
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  • Pen and paper
  • Hi-fidelity mockups
  • Clickable prototype
  • HTML/CSS/JS (browser testing)

Build & Test

My background knowledge in web design allows me to help the team translate designs into code. Once built and released, we test designs with our users in their work environments.

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  • Observations and interviews
  • Surveys
  • Data capture and analysis
  • Reporting

Monitor and Iterate

We need to monitor, measure and observe the designs we have created and get feedback from our users. How are they performing? Are specific designs or aspects doing better? What have we learned? How do we use this information to inform our design strategy?

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  • Google Analytics
  • Adobe Target


conducting observations with students and teachers at MTT

Client: Monarch Teaching Technologies

Re-envisioning an outdated educational iPad app for children with Autism through gamification and custom reporting.

View Case Study